Advertising & Market Research
- MRI Plus
Requires free registration using a Binghamton University e-mail address. Mediamark Reporter, part of MRI+, provides information on demographics, lifestyles, product and brand usage and advertising media preferences. MRI+ also allows users to create magazine lists with audience and circulation rates. Data is always several years old.
- Ad*Access This site presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. The five main subject areas are Radio, Television, Beauty and Hygiene, Transportation, and World War II.
- Marketing Resources
This is a pdf. guide to (primarily) print resources for marketing available in Bartle Library.
- Medicine and Madison Avenue This is similar to Ad*Access, above. It presents images and database information for around 600 medical related advertisements from the 1910s to the 1950s. In addition to the advertisements, the website provides textual material to place it in a cultural and social context.
- U.S. Census Bureau
Contains a vast amount of demographic data on the population of the U.S.