BU Libraries Business Blog
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May 03, 2006
New Marketing Database is the Database for May
The Libraries have subscribed to a new Marketing database, MRI Plus. It is useful for students taking classes in advertising and marketing. This database requires registration using your BU e-mail address. Mediamark Reporter, part of MRI+, provides information on demographics, lifestyles, product and brand usage and advertising media preferences. MRI+ also allows users to create magazine lists with audience and circulation rates. Data is always several years old.
Posted by chailey at May 3, 2006 10:52 AM